Scam awareness
Scam awareness

Scam awareness


Friends Against Scams logoOn 6 May 2020, we launched a new partnership with Friends Against Scams, a National Trading Standards Scams Team initiative which aims to protect and prevent people from becoming victims of scams.

What is a scam?

A scam is defined as a crime where someone tries to trick a victim into giving them money or personal information either through the post, on the phone, online or even on their own doorstep (something which is particularly rife right now).

Scam artists tend to prey on vulnerable adults, with statistics showing that 53% of people aged 65+ have been targeted, with the average age of those falling victim to scams being 75.

How we’re helping to protect our customers

Guinness Care have a duty of care to help prevent and identify scams, and protect our customers from becoming victims of scams. 95% of victims feel too embarrassed to speak up and report these crimes - so it’s our job to empower our customers and colleagues to take a stand against scams. Our ambition is to train 500 colleagues and customers by December 2020.

Our SCAMbassador and Business Development Director, David Rice, said:"A few years ago, my parents were scammed, and I was horrified to see the impact this had on them on so many different levels. It was bad enough that someone had persuaded them out of money, but it was worse to see how the incident affected their confidence. Our partnership with Friends Against Scams is a positive step to combatting scammers and helping to make our communities safer."


For more information on Friends Against Scams please visit their website.

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