Dementia support
Dementia support

Dementia support


Guinness Care's pledge to become 'Dementia-Friendly'.

We want to help our customers live well and keep their independence for as long as possible. So, we have taken practical steps to become a Dementia-Friendly organisation.

Six years ago, we made a commitment to be a Dementia-Friendly organisation. Since then, we’ve significantly improved our knowledge around how best to support our customers living with dementia.

Tailoring our services and creating Dementia-Friendly environments is now part of our day-to-day approach.

Raising awareness

We advocate the Dementia Friends programme, as well as providing our employees with extensive training.

Dementia Friends is an initiative set up by the Alzheimer’s Society to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition. It’s focuses on taking understanding and turning it into action. From telling friends about the programme to visiting someone with dementia, every action counts.

Support for people living with dementia

As an organisation we are proud to…

  • have invested in creating Dementia-Friendly environments for both specialist and general needs housing, focusing on small changes to the way in which buildings are designed to make a real difference to the lives of customers. We have improved aids, adaptations and assistive technology.
  • have partnered with the LGBT Foundation on the Bring Dementia Out project, to better understand and address the challenges faced by LGBT people living with dementia, ensure their voices are heard, their needs are met and ultimately improve their lives.
  • have initiated dementia support networks, which have connected people to share information, start conversations and support one another.
  • regularly contribute to external research and reports, such as the recent APPG Inquiries into dementia: ‘Hidden No More’ in June 2019 and ‘Housing for people with dementia - are we ready?, February 2021'.
  • continually fundraise and support dementia charities - working with local services, health/care providers and dementia groups to support our customers and their local communities. We provide valuable information and support about living with dementia.
  • say we were a finalist in the prestigious Alzheimer’s Society’s Dementia Friendly Awards, in the ‘Large Organisation of the Year’ category, in October 2019.
  • have trained 1,550 ‘Dementia Friends’ and 11 champions amongst Guinness staff to champion the best way to deliver supportive care. We continue to use the Dementia Friends programme to spread awareness and change people’s perceptions of dementia.
  • have developed a flagging system so we are always aware of which of our customers are living with dementia or require further information about it. This means we can deliver the right service to them, every time.
  • say we will continue to train our customer-facing staff through detailed induction programmes and ongoing updates, so they know how to deliver quality supportive care.

More information on our work to be Dementia-Friendly:

Other support available:

A number of other organisations offer resources and advice about living with dementia:

Call us on 0300 123 0705 to chat about your options
Monday to Friday, 9am–5pm

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