Dementia-friendly Homes
Dementia-friendly Homes

Dementia-friendly Homes


We want our homes and services to meet the needs of customers living with dementia, enabling them to live independently for as long as possible.

We have invested in creating dementia-friendly environments for both specialist and general needs housing, focusing on small changes to the way in which buildings are designed to make a real difference to the lives of customers.

We are continually improving the design and adaptability of homes in meeting the needs of those living with dementia, covering both ‘hard design’ (wider doorways, accessible kitchens & bathrooms) and ‘soft design’ (covering the auditory impact of surfaces, the use of tactile and visual cues, signs and aids).

As an organisation, we...

  • implement strategies to help our customers stay in their own home for as long as possible, including personalised plans, additional signage, and assistive technologies such as fall alarms.
  • develop key policies such as falls prevention help to manage risks in the environment - which is followed by all of of colleagues across Guinness.
  • have launched our own best practice guides, including the key document: 'Creating a dementia-friendly environment'.

Creating a dementia-friendly environment

With advice on interior and exterior design, principles of our dementia-friendly environment report have underpinned dementia-friendly designs across Guinness.

This includes the development of our new Extra Care service, Quayside (Totnes), and the Jubilee Centre, Waterlooville, refurbished as a community centre for customers with dementia.

For customers living with dementia, changes in environment can be particularly distressing. Our ‘Hospital Passport’ is a tailored plan that accompanies customers on admission to hospital, ensuring consistent care across environments in order to reduce stress.

More information on our work to be dementia-friendly: